Our intention is to support understanding of how regeneration works from a living systems view. And to expose the rebranding of work as Regenerative. This practice is process of greenwashing. Green washing diverts attention by redefining the work they are currently doing as meeting criteria, from which they fall greatly short.  Greenwashing is a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization’s products, aims or policies are regeneratively friendly. They feel no need to actually learn about and move themselves toward the new potential offered. It is all about appearances. Not about effects and outcomes.

Why does it matter? It matters for the same reason that in other times the greenwashing slowed us moving into a healthy ecosystem and social system. We  invite people to consider, at a deep level what regeneration means, provide a clear way to gain that understanding and an assessment practice for self assessment.

The Institute’s work is education. We develop media and interactive engagements to improve the discernment of individuals and organizations regarding which paradigm they are using to engage and drive change.  And how to evolve their work with Regenerative Practice Assessment and Regenerative Practice Education. Learn More